|
|
Function of clothing as a means of communication with the enviroment
Řeřábková, Jana ; Šindelová, Jana (advisor) ; Jarchovská, Lenka (referee)
TITLE: The function of clothing as a means of communication with the environment AUTHOR: Jana Řeřábková DEPARTMENT: Institute of Occupational Development of Education Workers SUPERVISOR: Mgr. MgA. Jana Šindelová ANNOTATION: Clothing as a means of communication in the environment is a topic that permeates the entire bachelor thesis. A flashback reveals a side of clothes in the context of socio-political and social-cultural events, rather than describing the evolution of its particulars. It stops at landmarks that somehow influenced clothing and its communication with the environment. In the twentieth century it watches street fashion as a social identity and protest against the current establishment. The relevant parts of the work alludes to the arts and clothing in the sense of mutual inspiration. It especially describes clothes ot the Czech society in 1848, when its form has played a vital role in the national identification. Last chapter records the role of folk costumes as a means of communication in the society. The following practical part includes my personal reflections from the point of view of the teacher of vocational subjects at the vocational school for fashion designs. It analyzes the activities related to the topic. The aim of the last part is a method of semi-structured dialogue to find out...
|
|
|
Attitudes of Generation Y to Fashion Comsumption: The Zara Case
Feiglová, Michaela ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
The purpose of this thesis is to investigate Generation Y's attitudes towards fashion consumption through the example of Zara. Generation Y is nowadays a significant segment of customers on the market and as the previous reports and studies shows, they think in a different way than previous generations. That means they also have specific shopping patterns, that are also applied when they shop fashion. Today, given that the market is dominated by fast fashion retailers, fashion is associated with cheap products that are accessible to everyone. The demand for new clothing is constantly increasing, and more clothing is continuously being produced, which leads to even higher consumption. This creates an accelerating cycle that has a negative effect on the environment. Millennials are regularly included in brands' strategic plans, as companies and marketers understand that many consumption trends are determined by this significant customer segment. The research showed that although Millennials know what fast fashion is, their own style is more important to them and they will most likely keep shopping in fast fashion retails.
|
|
|
Function of clothing as a means of communication with the enviroment
Řeřábková, Jana ; Šindelová, Jana (advisor) ; Jarchovská, Lenka (referee)
TITLE: The function of clothing as a means of communication with the environment AUTHOR: Jana Řeřábková DEPARTMENT: Institute of Occupational Development of Education Workers SUPERVISOR: Mgr. MgA. Jana Šindelová ANNOTATION: Clothing as a means of communication in the environment is a topic that permeates the entire bachelor thesis. A flashback reveals a side of clothes in the context of socio-political and social-cultural events, rather than describing the evolution of its particulars. It stops at landmarks that somehow influenced clothing and its communication with the environment. In the twentieth century it watches street fashion as a social identity and protest against the current establishment. The relevant parts of the work alludes to the arts and clothing in the sense of mutual inspiration. It especially describes clothes ot the Czech society in 1848, when its form has played a vital role in the national identification. Last chapter records the role of folk costumes as a means of communication in the society. The following practical part includes my personal reflections from the point of view of the teacher of vocational subjects at the vocational school for fashion designs. It analyzes the activities related to the topic. The aim of the last part is a method of semi-structured dialogue to find out...
|
|
|
Zara Business Model Analysis
Tejnická, Jana ; Zadražilová, Dana (advisor) ; Motlíková, Anna (referee)
Zara is one of the most successful and fastest growing retail apparel company in the world. This retail chain is regarded as a pioneer of fast fashion companies whose main feature is quick response to new fashion trends, launching several collections a year and continuous assortment refreshing. Zara has entered the Czech Republic in 2001. On the local market the company presents itself as a premium brand whereas in Western Europe Zara is seen as a middle class brand. The company Zara Česká republika operates only six stores and its sales, compared with the largest clothing chains operating on the Czech market, are rather low. The diploma thesis has two main objectives. One goal is to describe and analyse the business model of the retail chain Zara as many experts believe that the company's business model is the reason of its tremendous success. The second major goal of this thesis is to determine how Czech women perceive the retail chain Zara in comparison with other apparel chains operating on the Czech market and to verify the hypothesis that the Czech female consumers are not satisfied with quality-price ratio of goods offered by chain Zara. The secondary objective of the thesis is to characterize the apparel business and to explain the concept of fast fashion.
|
guest ::
